A re-design of a legacy digital marketing system to enable administrators monitor merchant accounts and compare data with ease.
This project was highly dependent on a certain list of KPI's which was set in order to maximise capability and functionality as well as decrease complexity and screen clutter from the old to the new user interface.
The first stage of this project included looking at the legacy system and listing and prioritising KPI's to maximise output.
Having the ability to customise the interface and create comparison data as well as filtering by devices and merchant brand was one of the key elements. Therefore dashboard interaction design was crucial on the overall implementation.
An extensive list of acceptable KPI's and KPI prioritisation.
Due to a strict timeframe, the next stage included a series of small but quick-brainstorming workshop sessions to identify the current users pain points and possible solutions. The foundations of the workshops were based on three to four key personas derived form the early research study.
The output of the design process was a series of high fidelity wireframes. Those were in turn given a visual treatment based on the information prioritasations as set out on the previous steps.
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